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Original Message
How about 1964?
Posted by dean_martin on October 13, 2010 at 13:03:05:
"Marshall McLuhan, (1911-80) gained fame in the 1960s with his prophetic proposal that electronic media, especially television, were creating a “global village” in which “the medium is the message,” i.e., the means of communications has a greater influence on people than the information itself. See Understanding Media: The Extensions of Man (1964)."
This guy predicted that the "age of lecture" in which people listened and learned was ending and that the "age of dialog" in which everyone has the ability to discuss, regardless of whether they should or not, is leading us back to a tribal existence.
McLuhan had a cameo in Annie Hall. I believe he was standing in line at a movie theater.