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But that doesn't make sense

Posted by Jazz Inmate on January 18, 2008 at 08:53:11:
You're telling me that a decision that could potentially bring Universal's home movie business the most revenue over the next ten years is being held up over a handful of HD DVD titles that amount to a drop in the bucket? That just doesn't make sense. That's like my CEO nixing the release of our new instrument that will net millions of dollars because we have existing stock on older instruments that are worth a few thousand. No one in the industry thinks like that and I don't believe Graffo does. If Warner's CEO used that logic, the studio would never go Blu and this thing would drag on forever.
The 85:15 ratio last week reflects Lionsgate's 3:10 to Yuma being exclusively blu, many more blu customers from the holiday season and a virtual snoozefest on the HD DVD release front. The increasingly blu ratio means that you can tap into a much bigger market by announcing you will go exclusively blu than by piddling about, trying to sell a couple Harry Potter HD DVDs--which is exactly why Warner made its decision to drop HD DVD. They make hella good coasters.
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