Home Films/DVD Asylum

Movies from comedy to drama to your favorite Hollyweird Star.

A question about the theater biz

How much does the theater know about the films they're offered? Does whoever makes the booking decisions get to see it first or do they have to decide based on just a trailer? I vaguelly recall reading in my youth that my then home state of Virginia had an odd law that required theaters to bid blind on movies without even knowing the title. I'm curious because it seems that anyone who picked movies for a living could look at certain movies and say "this might open big but its so awful that word of mouth will kill it after a week and we'll never run it long enough to get to a favorable percentage of the gate."


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