Home Films/DVD Asylum

Movies from comedy to drama to your favorite Hollyweird Star.

The risk they run....

24.128.190.210

...is the damage it may do to their brand. Say Criterion Collection to a serious film collector and that means something to them. If that brand gets hooked to films like Armageddon the result may be to dilute what they have worked so hard to achieve. I also suspect thier effort is a bit misguided as well in that I doubt many folks that liked this movie are giong to pay a premium price for a deluxe copy of a popcorn movie (a particularly bad one, in fact). Does Joe Six Pack really want a premium disc that costs twice as much? Serious collectors will pay that tariff - but for Armageddon? I suspect not...

joe


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