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Any Bets On A Winner In The Toshiba (HD-DVD) / Sony (Blu-Ray) High Rez Video Wars?...

Posted by Draz (A) on November 27, 2006 at 08:53:31

...Looks like Sony is getting set to shoot itself in the foot yet again. While their ad campaigns are great, the technology itself looks like it's going to be obscenely expensive to produce with estimates on how much they're actually losing from the sale of each PS3 console ranging as high as $350. Add to this that they have experienced repeated and serious technological problems in the rollout of this new technology and you have a potential marketing disater of epic proportions in the making.

Toshiba seems to have been able to introduce the HD-DVD format for much less money (to manufacture the players) and I believe it's far more cost effective to manufacture the discs as they use current technology and lasers. Their problem seems to be that while they have the better (read: more marketable) solution to hi rez video, they're not putting any money (that I can see) into the marketing of their HD-DVD.

If they don't start throwing some money at the marketing of this format, Sony might win by default.

*** I Feel Strongly Both Ways ***

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