Home Video Asylum

TVs, VCRs, DVD players, Home Theater systems and more.

That 1% is potentially a very juicy plum ;-)

I imagine that if the movie studios can bring down costs to produce a Blu-Ray or HD DVD movie sufficiently low, they could be looking at very very nice margins because these movies typically command much higher prices, whereas standard DVD sales are in a slump, and prices are discounted. It's like Apple and iPhone: There, the company's goal is to capture 1% of the USA mobile phone market, and that might not seem like a lot, until you realize it's the choicest part of the market where there's serious money to be made.


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