Home Video Asylum

TVs, VCRs, DVD players, Home Theater systems and more.

NO - 47 - M

Emphatic NO. I do not want to wear special glasses to watch TV in my own house. I do not want to be forced to pay for a feature I do not want. In a theater, 3D effects detract from the movie. Your attention is diverted from the story to what is being "thrown" at you.

However, the point about 3D TV's employing the latest electronic and screen technology has merit to me. As long as the upgrades needed for 3D also improve 2D reproduction, I suppose that would be ok.

About a year ago, many retailers and retail analysts predicted that Xmass 2010 would be the year of 3D....lots of choices and price points had come down to the $2k area. Reality was different and 3D sales lagged expectations. Fact is that consumers see 3D as an incremental technology improvement, not a paradigm shift. Consumers will pay for paradigm shifts such as CD vs LP, DVD vs VHS, Flat Panel vs CRT. Consumers are not as willing to pay for incremental improvements such as SACD/DVD-A, Blu Ray, 3D. Market penetration for incremental improvements does not go much beyond tech savy and early adoption buyers. If manufacturers want 3D to be a success they have to largely erase the price premium and essentially include the feature in just about every new TV, so there becomes no choice other than a 3D TV. DVD sales took off when DVD player prices dropped below $250. Flat panel TV sales took off when the average price moved below $1k and you could not find a CRT at any mass merchant.

Best,

Ross


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  • NO - 47 - M - Ross 07:26:59 06/25/11 (0)

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