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Original Message
It's the technology.
Posted by free.ranger on February 14, 2010 at 21:03:02:
The tech has finally caught up with the 3D potential, which up until this film, has been impossible to deliver with consistent excellence. Digital recording and projection have made 3D the next big thing. Now more theaters will be getting the 3D projectors.
Unfortunately, Disney looks to be the big supplier of these films for the near future, with emphasis on blockbuster fantasy. It will take time for this mode to filter down into non-buster films.
I was reading that the biggest hurdle yet to jump for 3D is to get the public to accept the Polaroid specs handed out at the door. Once audiences get accustomed to that, it should be easier to get more films marketable in 3D, and the medium is expected to take off.