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Original Message

In this instance, I don't think niche status is viable

Posted by 4season on June 15, 2007 at 15:23:38:

High-def DVD (generic) really needs a substantial audience to support the depth and variety of programming that we desire, at prices we are comfy paying! Even those folks willing to spend $1200 for a combo player seem unwilling to pay $30-35 per movie, taking their business to a handful of discount mail order places instead.

I think the market for other niche formats like new vinyl may be quite different: An older audience willing to pay top dollar for the same program material they may already have in their collections, and they place a premium on new, never played media.

If Sony et al really want to get gutsy about HD, they should release movies in HD about a week before the regular DVD versions. That alone will probably rack up additional HD sales and will get everyone else to take notice of the new format. They don't need to know what 1080p is in order to suspect they are missing out on something good.