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Perceived value means "knocking their socks off"

Posted by 4season on January 5, 2008 at 08:05:15:
Audio and video quality are a big part of it, but the overall Blu-Ray experience needs to have a certain "wow" quality: Not much fun to pay $25 for a movie only to find what few bonus features it has are poorly presented, and rather than the little movie-specific booklet, just a generic leaflet extolling the virtues of Blu-Ray. It's like buying a first-class ticket but getting economy-class service. The overall buzz I've gotten to date about Blu-Ray (and HD DVD for that matter) has been positive, but not overwhelmingly so, and it's now up to the Blu-Ray camp to pick up that slack.
I'm not sure that the public as a whole wants to know about B-D Profile 1.0 vs 1.1. In fact, I thought Toshiba erred by treating HD DVD too much like a computer product and freely issuing firmware updates every couple of months. Far better that movies remain backwards-compatible with 1.0 players aside maybe for more advanced bonus content, and best to ease into that gently since some folks are still paying for their 1.0 players.
PLAYER prices need to reach a point where more folks are willing to take their chances, but the movies themselves don't need to go head-to-head with heavily discounted DVDs. That will take care of itself as the B-D market grows and economies of scale kick in.