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Not so sure of thatâ€¦

Posted by David Aiken on January 7, 2008 at 21:57:39:
As I've said before, HD DVD did everything wrong here in Australia by doing the exact opposite of what they did right in the US. They released second, they kept player prices high, almost as high as BD, they kept a low profile on demos in stores. Basically they were close to invisible. BD here did the opposite. I wonder in how many other countries the HD DVD group followed their strategy here rather than their strategy in the US.

The film studios would definitely have been considering international sales as well as US sales.

Prior to the Warners announcement, HD DVD hadn't lost the war in the US but they hadn't won it. I think they had lost it here in Australia and I suspect they may have lost it in a number of other countries as well. The US is a big market but they couldn't win the war if they only won that one market.

If things are considered at an international level rather than a US level, I wonder whether what happened was really that HD DVD lost the war rather than Sony winning it. They may well have made the mistake of putting all of their eggs in one basket when there was a second basket that was bigger and they totally blew it there.

David Aiken