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In Australia, Toshiba's effective RRP may actually have risenâ€¦

Posted by David Aiken on January 23, 2008 at 13:41:08:
the equivalent model is the HD-XE1-K-TY and Toshiba's HD player web page is still listing it for $1299 Australian with no special offers. In fact on that page they've removed their cashback offer from the 2 cheaper machines which still list at $599 and $799, exactly the same prices as a week or so ago when that page showed cashbacks on the 2 cheaper machines so that amounts to a price rise on the 2 cheaper machines and no reduction on the top machine. There is still a cashback offer page showing the cashbacks on the 2 cheaper machines as current but they've stopped advertising it on the product page. Interesting.

The only Australian dealer I could find advertising prices on the web with a quick Google search was offering $2 only off the RRP for the cheapest machine and for the XE1 but they were showing the RRP of the XE1 as $1397, $98 above Toshiba's advertised RRP and making no mention of the cashback on the cheaper machine.

The Aussie dollar is currently around 86c US so that translates to prices here equivalent to $515, $687, and $1117 US respectively. In other words Toshiba's price for the EP30/A35 equivalent here in Australia is over 4 times the equivalent of the US street price.

No wonder HD-DVD is not going to win in Australia.

In comparison, the 40 GB PS3 has a RRP of $699 Australian, standalone BD players can be had for the $799 of Toshiba's middle model, and only Panasonic and Pioneer that I know of have players exceeding Toshiba's top model in price. Toshiba seems to be hell bent on maintaining price parity with BD here in Australia.

David Aiken