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Universal's Ken Graffeo is no more

Posted by Jazz Inmate on March 27, 2008 at 09:43:15:
This guy did immense harm to the high def business of his own company and to the consumer, AFAIC. I can't say I'm sorry to see him go.
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By Susanne Ault -- Video Business, 3/26/2008

Graffeo

MARCH 26 | Following the death of HD DVD, one of the formatâ€™s gurus, Ken Graffeo, will leave his high-definition marketing role at Universal Studios Home Entertainment.

Although still employed at Universal, where he has served as executive VP of HD strategic marketing since early last year, Graffeo is exploring other opportunities, including ones outside of the studio. He didnâ€™t specify a timetable for when heâ€™ll make a final decision of whether to leave Universal.

Conceivably, Universal will need an executive to drive the marketing of its forthcoming titles in Blu-ray Disc, which the studio started backing exclusively shortly after HD DVDâ€™s demise.

However, Graffeo said he will not take on a Blu-ray role at the studio, which could be comparable to his responsibilities for HD DVD. That sort of transition wouldnâ€™t work because in recent months, Graffeo had become more entrenched in his additional role as head of the HD DVD Promotional Group and less involved with handling specific Universal titles. The HD DVD Promotional Group dissolved on the heels of Toshibaâ€™s February announcement that it was ending its support for its HD DVD hardware.

â€œI was setting up that infrastructure [of the HD DVD Promotion Group] on a day to day basis,â€ said Graffeo. â€œAnd now that group is no longer in existence. â€¦ Now Iâ€™m looking at what my different options are and what my next moves will be.â€

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Call it, friendo.