Home Films/DVD Asylum

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Re: You got that RIGHT!

There are many good and great films being made today. You simply have to know where to find them, and be willing to look. This takes effort. Work. Desire. And good films must be important to you. The major studios have never been about selling great films. They marketed Jimmy Stewart because he sold tickets. And the marketing of yesteryear, with stars appearing on live commercials selling cigarettes, would leave today's marketing to shame.

And today there is MORE opportunity to see very good films. Hollywood's glamour age was controlled by the studio system. If a film was not made by a major studio, then you were not going to see it. No video. No cable. No independent art/cinema houses. No small film festivals. There were no independent studios for small filmmakers. Now, there are a litany of small film studios, making adventurous and great films. But if all your film knowledge comes from what is advertised on television and the papers, the coming attractions, who makes the talk show rounds, and what is on Entertainment Tonight, then you are likely to think that ALL films are made to sell popcorn. Just as there are many who think that there is no music to be found unless it is played on the radio and M.T.V., and is made by Britney Spears.


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