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Did you even read the NYT article?

Posted by Jack G on August 25, 2007 at 06:31:59:
Or did you just go by Bill the Shill's word?
here's a direct cut and paste from the article:

"The incentives will come in a combination of cash and promotional guarantees. Toshiba, for instance, will use the release of â€œShrek the Thirdâ€ as part of an HD DVD marketing campaign."

They aren't getting $150M in cash. while I'm sure they are getting cash for the BDs that were about to hit the shelves, they will also be getting alot of free advertising and PR.

Jack