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In Reply to: RE: The impact of many brands working together posted by Ole Lund Christensen on September 17, 2007 at 12:42:19
The bottom-end Toshibas and the $199 Venturer should prove an interesting challenge for the varied lineup of significantly more expensive Blu-ray players. Of course, I don't know how people will fork up even $200 for a player whose main benefit is the ability to play $30 HD DVDs from 40% of available HD movies....
Follow Ups:
Trying to sell a "premium" technology at bargain-basement prices seems pretty odd to me. The smartest thing that Blu-ray did was to sidestep any reference to DVD. HD DVD simply doesn't sound significantly different from DVD for Joe Six-Pack to understand the concept ... or even to want to investigate. It still sounds like the same-old, same-old to most people. When they advertise movies on DVD AND Blu-ray disk, it serves to differentiate the formats; thereby implying a justification for a premium price. Not taking sides, just a few observations.
Prehistoric 4-Channel Lizard
I'll admit $200 is awful close to "mass market" pricing but it is still a price premium over "equivalent quality" $30 DVD players. The low end Toshiba players don't even offer the same features as the bottom of the line blu-ray players (except for that IME BS I don't care about).
A lot of this could be low price vs. perception of format by the public. Is HD DVD a junk format where the only "namebrand" is Toshiba ? Is Blu-Ray the way to go because of support by multiple namebrand CE manufacturers ? Will the Blockbuster software advantage Blu-Ray enjoys continue to translate to a big edge in software sales ? Can the near-term current hardware standalone player advantage enjoyed by Blu-Ray be sustained into the Holiday season ?
I've thrown my support to Blu-ray because it is the format which consistently delivers on lossless audio tracks for HD movies and I'm a firm believer it will be the format of choice for music video producers. E.g. I have serious doubts HD DVD can deliver "Planet Earth" quality HD video with 24/96 lossless audio because of bandwidth limitations.
Actually, the bottom of the line HD DVD players offer quite a few features-one of the advantage of a standardized format. Both Wally World and Best Buy have placed orders for OEM $199 players. In Q4, there will be 5 manufacturers of HD DVD players, not just Toshiba. There will be a range of players from $199 to over $1000, all of which will do things that BD has only promised.
Jack
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The 5 manufacturers is from CEDIA.
The WM/BB is from a Japanese interview with Amir, not an official press release take it for what its worth.
Direct translation:
"In addition, in the conference of IFA, "Venturer" of the Chinese enterprise announced the player of pricelow. The OEM is received, Walmart and BESTBUY, with the respective company brand sell the HD DVD player for 199 dollars. In comparison with the BD player, directly it has become cheap."
Jack
And Toshiba/Onkyo/Integra doesn't carry quite the same weight as Pioneer/Panasonic/Sharp/Phillips/Denon. An interesting side question: Does name brand really mean anything anymore ?
Toshiba is trying to reach out to the mass market; it'll be interesting to see how well the "mass market" will respond to definitely high software and still high hardware costs on a format arguably no better than upsampling DVD players with mediocre and/or smaillish HDTVs.
kind of like Sony denying that there would be a price drop in the PS3.
Amir does do a bit of PR, but he seems to be right more often than not.
Price IS the biggest obsticle. We'll see if people are interested in HD if the price drops.
I've said it before, that its quite possible the masses won't buy into HD at all, in which case both will be niche products.
Jack
it would not surprise me to see it work with other studios .
ZS KEKL
And Sony won't let anyone else outbid them again.
If HD DVD doesn't reduce Blu-Ray's sales advantages, they'll go Blu-ray exclusive early next year in an attempt to end the format war.
Warner is going to see if BD can get its act together. There are alot of variable involved, and the meager sales advantage BD has, isn't one of the bigger ones. video profiles have to be up and running, as promised, and production of BD-50s has to improve dramatically, to compete with HD DVD's infrastructure and profitability. I beleive Warner may own some of the patents involved with HD DVD. It won't take much for Warner to go back to being HD DVD exclusive.
Jack
-------------"I have found that if you love life, life will love you back." -Arthur Rubinstein (1887-1982)
There is alot more going on here than meets the eye. The 2:1 ratio you like to spout, which is actually closer to 1.5:1, is'nt that important right now, with the difference between the two formats being about 1 million discs. We also don't know the profitability of each.
If the BDA cannot get video 1.1 going, or if there are major issues with it, Warner will not be happy. you may not like them, but interactive features are VERY important to Warner.
If, the BDA cannot fix the production problems of BD-50s in a reasonable amount of time, all of the studios will notice. The subsidies won't last forever, and a 50% yield will end up being very expensive.
time will tell.
Jack
I admit that the two-to-one sales of BD over HD DVD aren't that important, simply because it doesn't involve a lot of money. You constantly criticize me for buying into hype, but it's quite clear you have bought all the HD DVD talking points to the point you don't even realize that's what you're doing.
-------------"I have found that if you love life, life will love you back." -Arthur Rubinstein (1887-1982)
very desperate .
And , you have provided NO evidence to back up your " Sony won't let anyone else outbid them again " statement .
ZS KEKL
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