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Blair Witch was truly scary. It spread word-of-mouth which was

innovative and not gimmicky: it wasn't a planned marketing approach but rather generated by genuine enthusiasm.
Have you camped much (I know you do)?
It was believably terrifying, with the kids doing believable things as the horror increased. Unlike most commercial American horror films, Blair relied on clever plot twists which incrementally ratcheted up the fear factor. The actors were believable kids, stoners/slacker video guys.
I'd say it's up there with "Night of the Living Dead," though it may be better because it didn't depend on ANY gore or sensationalism: you only heard and imagined the scary stuff.
A camera, some twigs, and intelligence: I can see why Hollywood types hate Blair Witch. With gazillion dollar FX budgets, mega productions, and casts filled with TV personality-types, they can't compete.


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