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In Reply to: Blair Witch was truly scary. It spread word-of-mouth which was posted by tinear on January 27, 2008 at 11:46:19:
Um, most those word of mouthers were hired by the studio. It was one of the most succesful, if not THE most successful planned marketing approach to a film release.
The phenomenon of BW was the unique and successful marketing... through to the point where, obviously, some people still don't know about it.
I saw the movie at home long after the phenomenon was over... and knowing that said phenomenon was mostly marketing may well have colored my viewing experience but neither I nor my girlfriend at the time (who both loved being scared by a good spooky movie) had a single genuine fright."You can safely assume you have created God in your own image when he hates all the same people you do."
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Follow Ups
- "it wasn't a planned marketing approach but rather generated by genuine enthusiasm." You've been had. - sjb 12:07:18 01/27/08 (0)
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