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"This movie did half it's prodction cost on the first weekend." - Including advertising expenses?

I know the formula that you're talking about, but there are other formulas in respect to production costs which take into account marketing and are a bit more accurate when comparing gross profits to outlay. Personally, I think your predictions are overly optimistic, but I could be wrong; we'll just have to wait and see what the next couple of weeks bring and how the trades finally assess Get Smart.

Cheers,
AuPh


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