Video Asylum

Unfortunately, it was Sony's marketing/lobbying strategy, rather than technical specs which won the war.

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oscar

In Reply to: RE: No, it was just about choosing the better format posted by Jazz Inmate on January 07, 2008 at 17:28:09

it also seems Warner's decision was based more on sales than the technical merits of either format. The storage/bandwidth advantages only mattered to the select few who knew about it and cared about it; i.e. a tiny minority of early adopters.

Follow Ups:

I agree - Jack G 05:36:21 01/08/08 (0)
They picked the side they thought would end the war the fastest, so HD could progress, and they could make more money by selling their catalog titles to us again. If sales were reversed, of if they thought they could end the war faster by going HD DVD exclusive, they probably would have. Specs had little to do with it.
Jack
Not so sure of that� - David Aiken 21:57:39 01/07/08 (0)
As I've said before, HD DVD did everything wrong here in Australia by doing the exact opposite of what they did right in the US. They released second, they kept player prices high, almost as high as BD, they kept a low profile on demos in stores. Basically they were close to invisible. BD here did the opposite. I wonder in how many other countries the HD DVD group followed their strategy here rather than their strategy in the US.

The film studios would definitely have been considering international sales as well as US sales.

Prior to the Warners announcement, HD DVD hadn't lost the war in the US but they hadn't won it. I think they had lost it here in Australia and I suspect they may have lost it in a number of other countries as well. The US is a big market but they couldn't win the war if they only won that one market.

If things are considered at an international level rather than a US level, I wonder whether what happened was really that HD DVD lost the war rather than Sony winning it. They may well have made the mistake of putting all of their eggs in one basket when there was a second basket that was bigger and they totally blew it there.

David Aiken
That strategy was partially tied in to the superior capacity - Jazz Inmate 17:46:20 01/07/08 (0)
Warner brass indicated that a window of opportunity would close if action wasn't taken to get behind ONE format and run with it. Choosing BD had to do with sales but also with the ability to compete with future downloadable HD technologies, where issues like optical capacity are critical. There were many reasons Warner made the choice it did.
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