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It should be studied as a prime case of marketing nothing as something . . .

the BW website was masterful. I was enthralled when I saw it the first time and there was NO hint it was entirely fictional. BW was probably the most profitable movie (cost ratio) ever made in the U.S.



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  • It should be studied as a prime case of marketing nothing as something . . . - mr grits 11:38:03 10/18/09 (1)

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