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Retailers vs studios is apples and oranges

The Blockbuster "deal" was the result of executives at Blockbuster looking at both formats and seeing twice as many sales and rentals for Blu-ray and making a decision about shelf space. The Target thing is about an agreement where Sony puts in kiosks at its own expense so customers will be able to try out the system. I'm sure Microsoft could have made a similar deal if they had their shit together and gave a crap what consumers want.

But this briefcase-under-the-table routine to a movie studio to control the product the studio releases makes me ill.
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