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In Reply to: Hey Ole, spin this. posted by Duilawyer on December 9, 2007 at 17:22:27:
It's reasonable to think the more hardware there is, the more software sales there will be. Thus far, Blu-ray software sales continue to dominate despite the rash of HD DVD player sales. Of course, a bigger indicator is sustained sales over several months rather than the weekly snapshots over the holiday period, especially given the specials which are currently running (e.g. BOGOs, 5 free movies, etc).OTOH, it's hard to exclude the "PS3 effect". If you exclude the PS3, the attach rate for Blu-ray is far higher than for HD DVD. A partially valid reason why is that someone willing to put up $400 for a player is FAR more likely to then spend $30/movie than someone who bought $98 Toshibas. A more reasonable conclusion is the PS3 actually has a pretty decent attach rate. Hard to judge since most PS3s are actually used to play games.
Edits: 12/10/07 12/10/07
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Follow Ups
- The bottom line for the studios are comparisons of software sales. - oscar 05:44:26 12/10/07 (5)
- Who pays "$30/movie" any more??? - Audiophilander 21:38:27 12/10/07 (1)
- J6P buys their stuff at B&Ms while browsing. Heck I even do it... - oscar 05:15:05 12/11/07 (0)
- What are the profit margins on the discs? - Jack G 07:54:49 12/10/07 (2)
- Replication costs go down as production goes up and "lessons learned" are applied. - oscar 08:21:24 12/10/07 (1)
- doubtful - Jack G 08:40:59 12/10/07 (0)
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