Video Asylum

"...not exactly mass market pricing..." - Who buys DVDs retail anymore unless they are on sale?

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This Post Has Been Edited by the Author

In Reply to: RE: It remains to be seen if they can keep this up (90,000 A2s??). posted by oscar on November 12, 2007 at 20:30:32

Folks either rent, buy loss leaders during sales events (Frys, Best Buy, Circuit City, etc.), or ignore brick & mortar sources altogether and buy on-line from Deep Discount, Amazon, DVD Planet or one of the multitude of other on-line discount sources that offer heavy discounts with no tax withheld and free shipping.
No one should ever have to pay $30 retail for a DVD: standard definition, HD or Blu-ray. Heck, I just ordered several HD titles for under $18 each (The Thing for $17.56, 2001 for $17.22 and Forbidden Planet for $15.46) during the Deep Discount sale; tomorrow I think Tremors in HD is released, and I may pick that one up on sale as well.
>>> "It's possible we've seen the last of the $99 players; even the $199 pricepoint may be unsustainable." <<<
Well, I wouldn't jump to any conclusions too quickly, Oscar. During the HD Player 'judgment day' sale apparently the demand was so heavy for the new HD players that some Best Buy stores started filling the $99 orders with the new $299 HD-A3 to satisfy customers demands.
Obviously there has to be some flexibility in the market for that to occur and it suggests quite a bit of mark-up on those players. Based on this, I would have to say that the low price point certainly appears sustainable and it wouldn't surprise me to see $89 or even $79 players at some locations during the holidays. Note: I doubt that SONY can match HD-DVD player prices judging from the current MSRP of Blu-ray players, but who knows.)!
AuPh

Edits: 11/12/07

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