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Sale days of reckoning? The HD-DVD player price dropping super sale smoke has cleared, and the results have been analyzed; the conclusion: half a million players were apparently sold! - (WOW!) - Of course it remains to be seen which HD titles will be big sellers over the holidays and how sales will compare with popular titles also released or only released only on Blu-ray, but you can rest assured that these new player purchases will impact high definition format disc sales over time.BTW, has anyone else noticed that Deep Discount has temporarily sold out of most if not all HD titles in it's semi-annual super sale? You can still purchase them at the 20% off discount on already discounted prices, but they're back-ordered! Something is apparently going on in regard to an increased HD sales; it would be interesting to know how many units of high definition titles are actually moving.
- From Audioholics On-line A/V Magazine: Apparently price DOES matter to most consumers (D'oh!)... (Open in New Window)
Edits: 11/12/07 11/12/07Follow Ups:
PS3 sales have definitely picked up.
All I ever see is BOGOs or cost reductions on BD software whether it is from Amazon, Frys, J&R, etc.
It's about time we got some good games for this console!
I wonder just how many of them were purchased because they were pretty cool looking DVD players for just a few bucks more, and how many people will actually pay extra for HD movies versus five buck DVDs at Walmart. As with the VHS/Beta battle, whether or not there are rental movies will make or break a format.
Prehistoric 4-Channel Lizard
and IF they actually buy an HD DVD movie or two they probably will see a difference in PQ and might go back for more. In my case, the boxes came with a free HDMI cable. In other cases, people were hooking up their HD-A2 with composite (!) cables; a little edumacation is still needed for widespread HDTV adoption.
Very true Oscar. My (first generation) Samsung BD-P1000 came with a generic HDMI cable and a red/white/yellow composite one. I traded up to a (second generation) BD-P1200, which came with the very same composite cable, but NO HDMI. That seemed a bit backwards to me.
Prehistoric 4-Channel Lizard
It's possible we've seen the last of the $99 players; even the $199 pricepoint may be unsustainable. Or the $15.00 software prices (last time I checked the Arlington Wal-Mart store, prices were back up to $30 - not exactly mass market pricing). I'm sure the studios not only want to resell their DVDs on HD media, they'll want to sell them for a decent profit. I'm not sure $15 prices give them this.
Time will tell...
While I don't expect them to sell 90,000 players every weekend,I see no reason why the A3 can't sell for <$200. It only lists for $300. I envision them for <$150 on Black Friday in B & M stores. I think if they can get prices that low, they'll sell reasonably well.
Jack
based on selling price in states where below cost (loss leader) pricing is illegal. If true, they can't possibly sustain A2 sales for very long. The A3s are allegedly cheaper to build but even there I'm not sure how sustainable a business model they have at the $200 price point. There has to a profit motive involved in the long term.
For $198 on 11/13/2007. Also saw about 15 -20 HD-DVD titles on the rack for $19.99 each. Not much more than a regular DVD. If Walmart jumps - and right now they seem to be leaning in the HD-DVD direction - they can cause a real jump in sales with the buying power they pocess.
But we'll see.
John Crossett___
It sounds like English, but I can't understand a word you're saying.
"Sea Biscuit" was the only title I thought about buying. I saw a $15 price tag on "pre-Black" Friday. Two days later I walk into a different Wal-Mart and they were all back up to $25-30 (and $299 A2s !). Even $20 may not be a compelling price for catalog titles when the same titles are available for $5 on DVDs.
Also, I like my lossless audio tracks which is sorely lacking on HD DVDs... Maybe the classic movies will be alright without it but no excuses for the more recent Blockbusters. Not that the mass market would care.
> > > There has to a profit motive involved in the long term. < < <
Come on, look at those cheap DVD players out there-What do they go for now? $50? less? The profit isn't in the players, its in the software to some extent, but mostly its in the Patent Rights and Licensing Fees. Why do you think Sony is still selling the PS3 at a major loss?
Jack
Folks either rent, buy loss leaders during sales events (Frys, Best Buy, Circuit City, etc.), or ignore brick & mortar sources altogether and buy on-line from Deep Discount, Amazon, DVD Planet or one of the multitude of other on-line discount sources that offer heavy discounts with no tax withheld and free shipping.No one should ever have to pay $30 retail for a DVD: standard definition, HD or Blu-ray. Heck, I just ordered several HD titles for under $18 each (The Thing for $17.56, 2001 for $17.22 and Forbidden Planet for $15.46) during the Deep Discount sale; tomorrow I think Tremors in HD is released, and I may pick that one up on sale as well.
> > > "It's possible we've seen the last of the $99 players; even the $199 pricepoint may be unsustainable." < < <
Well, I wouldn't jump to that conclusion too quickly, Oscar. During the HD Player 'judgment day' sale apparently the demand was so heavy for the new HD players that some Best Buy stores started filling the $99 orders with the new $299 HD-A3 to satisfy customers demands.
Obviously there has to be some flexibility in the market for that to occur and it suggests quite a bit of mark-up on those players. Based on this, I would have to say that the low price point certainly appears sustainable and it wouldn't surprise me to see $89 or even $79 players at some locations during the holidays. Note: I doubt that SONY can match HD-DVD player prices judging from the current MSRP of Blu-ray players, but who knows.)!
AuPh
But it's still noteworthy because those are all standalone players.
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