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Not likely any time soon, if ever.

Universal has no reason to switch right now, especially since sales of HD DVDs has picked up after Q1. The last Neilson/videoscan numbers show BR's lead is dropping-weekly ratio of 4.5:1 down to 1.66:1. Perhaps its because Fox yanked most of their titles.

Bear in mind, that the 20 Gig PS3 is no longer being made, so the price of admission into Blu-Ray has just gone up $100. OTOH, HD DVD players are getting cheaper, and there will be $200 MSRP players by the end of the year. When that happens, more studios will go neutral.

Its interesting that a member of the BDA would suddenly go neutral, and they wouldn't do that unless they are following the money, or at least thought there was money to be made.

Regardless, what is important, is that new consumers won't have to choose, they can just pick up a dual player, and have the best of both worlds-everyone wins.
I don't think HD will be adopted by the masses unless there are more dual players out there. LG will supposedly put out a G2 dual player. It just makes sense. Dual players may be Sony's worst nightmare, but without them, HD DVD and Blu-Ray will end up being niche formats.
Jack

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