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The installed base passed the 10 million mark, too.
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Blu-ray disc awareness on rise: survey
Thu Apr 3, 2008 6:37am EDT
By Thomas K. Arnold
LOS ANGELES (Hollywood Reporter) - A majority of U.S. households now know what a Blu-ray Disc is, while the number of households with a high-definition disc player has crossed the 10 million threshold, a new study shows.
The study, from media research firm Interpret, finds that 60% of U.S. consumers are aware of Blu-ray Disc, "up from zero two years ago, when the format was still in the talking stages," said Jason Kramer, the Santa Monica, Calif.-based firm's chief strategy officer.
Making that number even more significant is that the survey of consumers age 18-54 was conducted in mid-January, after Warner Home Video threw its support exclusively behind Blu-ray but before Toshiba officially ended the format war by abandoning its rival HD DVD product.
Since then, the studios and consumer electronics manufacturers supporting Blu-ray Disc have been ratcheting up their own promotional efforts and encouraging retailers to devote more floor and shelf space to the next-generation format.
Among men 18-34, the critical "early adopter" demographic, Blu-ray awareness is at 76%, the Interpret study found.
-------------Call it, friendo.
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Topic - Blu-ray becoming household word - Jazz Inmate 10:19:54 04/03/08 (9)
- Uh-huh - Jack G 11:16:03 04/03/08 (5)
- 60% name recognition is good NT - Jazz Inmate 11:20:46 04/03/08 (4)
- Only if they'll buy it. (nt) - Jack G 11:49:19 04/03/08 (3)
- They are - Jazz Inmate 12:06:40 04/03/08 (2)
- Amazon isnt a great indicator... - DizzyG 19:19:22 04/03/08 (1)
- True, there are better indicators like Nielson that indicate BD sales are improving NT - Jazz Inmate 09:43:58 04/04/08 (0)
- Yeah, I mentioned Blu-ray in Kroger's the other day and the stock boy pointed to the detergent aisle! (nt) - Audiophilander 11:08:16 04/03/08 (2)
- That's because he wanted you to wash up NT - Jazz Inmate 11:21:55 04/03/08 (1)
- Just asked about video rentals. I suppose at the kind of places where you shop the stock boys probably would... - Audiophilander 13:37:51 04/03/08 (0)
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