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The key is " products placement " Did it start on a big scheme with the first " James Bond " and his beautiful Rolex?
Anyway now it is going out of proportion.
Follow Ups:
Cagney is a Coca Cola exec in Germany who's boss's daughter is in love with an East German radical (Horst Bucholtz). Final scene Cagney puts money in a Coke machine and a Pepsi come out. He screams for his assistant. Funny for 1961--I saw it then.
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"Fritz, what's that following us?""Looks like a '34 Nash, sir".
"Madame, I appeal to you as a woman.""As a matter of fact, you do."
Lubitsch.
The director of "One. Two, Three" is the great Billy Wilder.
/*Music is subjective. Sound is not.*/
....... is going to be used a lot more on American television shows. Due the popularity of recorders like TeVo that let people delete a show's commericals, advertisers are concerned that folks are missing their ads. So its going to be product placement to the rescue.
There is a significant difference between product placement on television, and in a film: Television content is free, and it is free precisely because of the advertising. I therefore expect to see advertising on television. On the other hand, I pay to see a film. Therefore, my admission, whether at a theater, a d.v.d., or on premium cable, pays for the content. I pay for the content precisely because I should not have to subject myself to advertising.
"On the other hand, I pay to see a film. Therefore, my admission, whether at a theater, a d.v.d., or on premium cable, pays for the content. I pay for the content precisely because I should not have to subject myself to advertising."........ But you are being subject to advertising. What do you do about the 30+ minutes of product ads and trailers that proceed the showing of a movie in a theater? How do you avoid be subjected to those - do you time your arrival to miss them? And what do you do when you notice product placement in a movie, either in the theater or on dvd? How do you avoid be subjected to that advertising? Do you demand your money back?
I think you are missing my point. Your original post simply stated that we should get ready for more product placement, and used Tevo as an example, which, I believe, applied to television, and to which, I inferred, you objected. The original post referred to product placement/commercials in films. My response to your post was simply that I find it acceptable for television, and do not find it acceptable for films. I have no problem with product placement in a television show, because those advertisers are responsible for me being able to view the content, free. If they pay for the product, they should be entitled to some quid pro quo.On the other hand, I have strong objections to product placement in, and very strong objections to commercials before films, for the reason that I, with my ticket price, am paying for the product, and am therefore responsible for the content's production. I did not mean to imply that I find product placement acceptable for films. Quite the contrary.
To answer your questions: (1) What do you do about the 30+ minutes of product ads and trailers that proceed the showing of a movie in a theater? (2) How do you avoid be subjected to those - do you time your arrival to miss them? Nothing. With a two year old, I do not go to see movies. Money talks. Stop going to see films, and let the theaters and studios know the reason you are not going to see films. Money talks. If enough people complain and vote with their wallets, and if the advertisements loose more revenue than they generate, the studios will stop the practice.
(3) And what do you do when you notice product placement in a movie, either in the theater or on dvd? Not much. Except complain here. And not go. (4) How do you avoid be subjected to that advertising? Do you demand your money back? No. I generally figure 10 minutes for commercials, unless I know the film will be heavily attended, and seating will be a premium.
The solution is to write your local state representative. Several states have passed laws requiring a theater to publish the time the actual movie starts.
Thanks for clarifying. Actually I have no problem with product placement in either film or tv, if its done subtly. I watch very little tv anyway so w/in that medium its a non-issue for me anyway. But as far as pp in films, it seems to be ramping up & especially in the big budget Hollywood movies. At moments in some of these films its difficult to tell if you are watching a commerical or the movie!I do not care for the 30+ minutes of trailers and product ads that now seem to proceed most movies. I have been following some of legal activites in states regarding publishing the "actual" start time of the movie. I am interested to see how that pans out.
Cheeers.
Yes here the same " merde " ( aka kaka ) the TV and not only on shows are getting more and more a " pre- shopping spree.
Had a great deal to do with the trend of "product placement."From "Casino Royale" on, he carefully noted the styles and brands of the things Bond used and liked...not just his cars and guns, but even details like what kind of liquor he drank and where he got his shirts!
When interviewed by Playboy in the early 60s and asked about this, Fleming said something along the lines of "Why not? I use and enjoy these things, and Bond would too." Of course, Fleming was not paid by any company to do that in the Fifties and early Sixties.
Yes and he was right, but what was candid back then is now a real nuisance! " In Good Company " a nice picture, you have the best spot for Porsche I have ever seen.
A nuisance.
The first way is to convulse with indignation when Will Smithİ stops and lifts his "vintage 2004" Converse sneakers up on a chair to tie the laces while talking (set in the future) to his on-screen grandmother about the crazy and mixed up robot dependent human culture.The second way is consider that branding has been infused in the target audience's lifestyle and that it provides the aspect that characters on screen are living in the same world as the audience's. If a red pop can with a swirled white ribbon doesn't say Coca-Cola but rather Kaka-Kola then it stands to undermine the suspension of disbelief.
I don't think mass entertainment is more riddled with product placement today than it was in early 20th century print, radio, and TV programs (and on in to the mid and late 20th century). Something has to help pay the lavish production bills before the studio gets to count the weekend box office returns.
No indignation just boredom.
I think that " product placement " is far more professional as it was in the early 20th century. Now it is just an industry as before it was more amateurism.
Well in popcorn movies we get what we deserve.
Trash.
BTW, when I pay a ticket for a cinema entrance, I may think that the cost are covered...
The way it looks now is that DVD is killing the classic cinema, what TV could not, it may happen with this relatively new medium.
But as long people loves to gather together there is still hope...
I remember when the first Brosnan Bond film featured a BMW rather than an Astin-Martin, there was great uproar. Then the Producers went back to an Astin-Martin. Problem is, not many film fans get that upset with product placement.Proctor and Gamble, either the first or second larget company in the world in terms of advertising dollars spent, recently announced that they were significantly cutting back their advertising on television. Where are they going? More product placement. If you are sick of it now, you ain't seen nothing yet.
The nerve they had!Supposed to watch it tonight... will let you know whether it will make me run out and buy one tomorrow.
Neither run, neither buy one.
I bet.
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