Video Asylum

Sony: Target says yes to Blu-ray, no to HD DVD [tgdaily.com]

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4season

This appears to basically be a Sony PR piece, rather than from Target themselves, and the Blu-Ray "exclusive" appears to be that Target stores will now carry the new entry-level Sony player, which will be the first standalone HD player of any kind that Target stores have carried to date. This exclusive is in effect until the end of the year.

All in all, it sounds like good news for high-def in general, and bad news for no one in particular (despite what Sony would have us believe). Target stores currently carry a small selection of B-D and HD DVD movies, and the HD DVD add-on for Xbox.

http://www.tgdaily.com/content/view/33098/118/ (Open in New Window)

Follow Ups:

When I think high definition video, Target is the first store that comes to mind... - Dalton 19:28:21 07/26/07 (4)
Well, maybe the second after Walmart.

HD DVD is obviously doomed.
- Do I detect a bit of sarcasm ? - oscar 20:56:24 07/26/07 (3)
  Target's announcement meant almost nothing to me. They are still support both blu-ray and HD-DVD software. Though I'll admit if it makes some people more aware of Blu-Ray's "perchieved" building momentum, I won't complain.
  - kiosks at the end of aisles showing blu-ray during holiday season - Jazz Inmate 22:07:36 07/27/07 (2)
    I think this is a bit bigger than Dalton realizes, when the second-largest retailer in the US announces it will not stock HD-DVD hardware. I actually do most of my shopping at a Target down the street (including groceries) and I bought my PS3 there. They can't keep BDs on the shelf at that store but my area (high tech center) is probably not representative of the entire country.
    -------------
    "I have found that if you love life, life will love you back." -Arthur Rubinstein (1887-1982)
    - RE: kiosks at the end of aisles showing blu-ray during holiday season - GoingCoastal 20:56:29 07/29/07 (1)
      If this was about a software exclusive I would call it huge but who buys a $500 player Target? I believe Target will still be carrying the X-box HD DVD add-on. If CC or BB went exclusive on hardware then that would be big.
      
      My local Target has two rows of each format and frequently the two formats are all mixed up on neutral releases. Not good when the stockers are only looking at title and not format.
      - RE: kiosks at the end of aisles showing blu-ray during holiday season - Jazz Inmate 19:34:04 07/31/07 (0)
        
        In Reply to: RE: kiosks at the end of aisles showing blu-ray during holiday season posted by GoingCoastal on July 29, 2007 at 20:56:29
        
        > > If this was about a software exclusive I would call it huge but who buys a $500 player Target? < <
        
        I did. I bought my PS3 at Target and I wasn't the only one. And look for prices to fall by the holiday season. I dunno if they'll get down to $200 but maybe $300. Still, I see your point.
        
        > > I believe Target will still be carrying the X-box HD DVD add-on. If CC or BB went exclusive on hardware then that would be big. < <
        
        Consumers are also driven by software availability. If you want Casino Royale, PotC or other Disney or Sony movies, you won't adopt HD-DVD. If you want Matrix, you won't adopt blu-ray.
        
        > > My local Target has two rows of each format and frequently the two formats are all mixed up on neutral releases. Not good when the stockers are only looking at title and not format. < <
        
        My local target is similar to yours and is horrible in terms of having titles available on release date or keeping items in stock. this should change as the new formats gain wider acceptance.
        -------------
        "I have found that if you love life, life will love you back." -Arthur Rubinstein (1887-1982)

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