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12.146.151.254
The installed base passed the 10 million mark, too.
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Blu-ray disc awareness on rise: survey
Thu Apr 3, 2008 6:37am EDT
By Thomas K. Arnold
LOS ANGELES (Hollywood Reporter) - A majority of U.S. households now know what a Blu-ray Disc is, while the number of households with a high-definition disc player has crossed the 10 million threshold, a new study shows.
The study, from media research firm Interpret, finds that 60% of U.S. consumers are aware of Blu-ray Disc, "up from zero two years ago, when the format was still in the talking stages," said Jason Kramer, the Santa Monica, Calif.-based firm's chief strategy officer.
Making that number even more significant is that the survey of consumers age 18-54 was conducted in mid-January, after Warner Home Video threw its support exclusively behind Blu-ray but before Toshiba officially ended the format war by abandoning its rival HD DVD product.
Since then, the studios and consumer electronics manufacturers supporting Blu-ray Disc have been ratcheting up their own promotional efforts and encouraging retailers to devote more floor and shelf space to the next-generation format.
Among men 18-34, the critical "early adopter" demographic, Blu-ray awareness is at 76%, the Interpret study found.
-------------Call it, friendo.
Follow Ups:
"up from zero two years ago, when the format was still in the talking stages,"
Gee, its better known now than before it was released.
BWAHAHAHAHAHAHAHAHAHAHAHA!!!!!
That's rich.
Jack
-------------Call it, friendo.
.
I Am Legend BD at the moment #8 in amazon sales...National Treasure / National Treasure 2 - Book of Secrets BDs #18...No Country BD #35...Planet Earth BD #39...Fifth Element BD #51...Blade Runner BD #88...Unbreakable BD #93
-------------Call it, friendo.
the pricey documentary Planet Earth on HD-DVD ranked #57... I Am Legend on HDDVD is ranked at #33. They rank pretty high - especially for a dead format.
Amazon's rankings don't mean a helluva lot.
-------------Call it, friendo.
;O)
-------------Call it, friendo.
... ask you to wash up afterwards. ;^>
AuPh
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