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General Asylum General audio topics that don't fit into specific categories. |
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In Reply to: $8,500 Cables in the Laufer Teknik Benchmark Room 2023 Axpona posted by Jonesy on April 27, 2024 at 23:02:29:
Hahahahaha! There might have been some mental gyrations needed to rationalize that pairing. On the other hand:
"Laufer Teknik - The Note line array - The most immersive listening experience I had the entire show." - LongLiveAnalog report
Looking at it from a business standpoint (I have had display boothes at many shows in a different product arena), it often makes good business sense to partner with another company. Whether to reduce costs, use complimentary products, reinforce pre-existing business partnership arrangements, get more exposure, etc., partnering at shows is a common practice. Maybe Laufer Teknik wanted to hook up with a well-known pro brand in order to get more eyes on their products, and Benchmark was willing to let them absorb some of the cost. Maybe John and Bill know each other and are buddies. Who knows?
Reduced room costs?: Check.
And there's this:
"William Duncan (right),... has been after me for a while to hear Laufer Teknik Product's new offerings."
People heard and, apparently, liked "The Note" speakers, and the speaker cables are also one of their products.
Exposure?: Check.
As in any industry or profession, many of the players either know each other or have heard of them or are somewhat familiar with their work. "Partnering" at an expensive show can make a lot of sense, even if the partners don't see eye-to-eye on everything.
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Follow Ups
- RE:" Must have been awkward." - Inmate51 07:38:17 04/29/24 (1)
- Thanks for Expanding on Behind the Scene Stuff! - Jonesy 09:50:16 04/29/24 (0)
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