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In Reply to: RE: So, sarcasm aside, why do *you* suppose H'wood makes so many unprofitable f'n R movies? posted by clarkjohnsen on June 14, 2007 at 09:47:42
Making movies is always a gamble. The big budget sequels sometimes bring in hundreds of millions, and sometimes they don't. They cost a fortune to make. Smaller cheaper movies that appeal to adult audiences can also be financially successful. An R-rated movie like Once, made for a pittance, can become a breakout hit...as it seems to be doing. And why would one change the all but perfect dialog in such a movie for a PG-13 rating? Their decision to retain the R language has turned out to be a correct one on both artistic and commercial grounds.
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It is possible movie producers care more about artistic and creative achievement than money. Most producers already have plenty of money.
It is possible they find the study flawed and disbelieve its conclusions.
It is probable that they evaluate each potential movie investment on its own merits as a unique and individual set of risks and potential benefits.
The truth is the suits find the studies to be quite credible and push film makers to make movies PG-13. The film makers don't give a shit so much about B.O. and just want to make the movie they had in mind which often includes content that leads to an R rating. Sometimes the movie makers win sometimes the suits win.
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