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In Reply to: RE: Blu-ray DVD’s are still too expensive posted by JohanV on March 09, 2010 at 11:43:03
That is pretty high. Is that list price?
I generally wait until they get cheaper or go on sale. Amazon in various countries tends to have lower prices as a general rule. Is some of that price duties?
I do think most BD prices are high, but they do drop after the disc has been out for a while.
Jack
Follow Ups:
From a marketing prospective you have to look where they earn their money and that is not with the hardware because it is enabling technology and the margins are very low, say something like 3%. I think the cost price of a Blu-ray disc is probably less than one dollar so selling the product for €30 including 19% sale tax makes a lot of money for the big media companies. For example, Sony sells flatscreens and Blu-ray players but Sony also provides the content with their media company Columbia. So that is how they do it with the Blu-ray discs.Cheers, Johan
Edits: 03/09/10 03/09/10 03/10/10 03/10/10
We all know the studios are using BD to help boost profits-its pretty much a given. That's why when they give sales figures for BD, its always as a percentage of profits, not as units sold.
I thought you were looking for cheaper prices.
Jack
According to the Blu-ray Disc Association, the overall cost of manufacturing Blu-ray Disc media will in the end be no more expensive than producing a DVD. The reduced injection molding costs (one molding machine instead of two, no birefringence problems) offset the additional cost of applying the cover layer and low cost hard-coat, while the techniques used for applying the recording layer remain the same. As production volumes increase the production costs should fall and eventually be comparable to DVDs.
Johan
I would be surprised if BDs were ever be the same (list) price as DVDs. That would pretty much defeat the purpose.
So what exactly is your point?
If you think prices are too high now, feel free to wait years or decades until they meet your approval. You don't appear to be interested in looking for lower prices.
Jack
Hi Jack,Yes, I will wait till the BD price is right for me. In the end Blu-ray will be the mainstream technology and will replace the DVD. It is just a disc and they call it Blu-ray.
Johan
Edits: 03/10/10
> > > Yes, I will wait till the BD price is right for me. < < <
So basically, you just came here to whine.
> > > In the end Blu-ray will be the mainstream technology and will replace the DVD < < <
Maybe, maybe not. That's not a sure thing at this point. I'm not convinced that the masses care enough about quality to switch over to Blu-ray.
Time will tell.
Jack
Hi Jack,The VHS video tape has also expired so if the price differential between DVD and Blu-ray becomes smaller then more people will buy Blu-ray which will lower the price of BD even more. The hardware is already adjusted for this new technology but time will tell how quickly prices will come down.
Johan
Edits: 03/10/10 03/10/10 03/10/10
> > > The VHS video tape has also expired < < <
Irrelevant
> > > if the price differential between DVD and Blu-ray becomes smaller then more people will buy Blu-ray < < <
That's true, but bear in mind, that the studios don't want the price of BD to drop too far, that would defeat the whole purpose.
Jack
Blu-ray is marketing driven. Prices come down because of the short live cycle of the product. It is just a consumer product.Johan
Edits: 03/10/10
In marketing, they call it skimming the market. Nowadays the new kid on the block is 3D Blu-ray. Therefore, every time when prices come down they will come up with something new to keep up their profits and extended the live cycle, which also requires new hardware. Next time it will probably holographic.Johan
Edits: 03/10/10 03/10/10 03/10/10
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